AI in sales and marketing
MET-C05M01
Ensure campaign compliance and protect client lists.
Produce compliant campaigns faster, without exposing client data or intellectual property.
Coming soon
Training by function
Sales and marketing
AI multiplies content production, and the risk of false promises, IP infringement and client-list leaks. This program secures your campaigns without curbing creativity.
Why this training
Your claims always bind you.
A promise invented by AI binds the company as if a human had written it. A generated visual may reproduce a protected work, and uploading a CRM database into a public tool exposes your clients. This program teaches how to disclose AI use, verify IP and protect data.
The module dedicated to your function
Coming soon in the « AI by profession » specialization: this module is not available yet. The common core and the modules to go deeper below are available today.
The common core for everyone
The baseline reflexes your whole team shares, whatever the job.
Understanding generative AI
C01M01
Demystify the probabilistic engine and distinguish it from predictive AI.
Online10 min
Understand the fundamental principles and key mechanisms of how generative AI works.
RegisterHallucinations
C01M02
Identify fabricated information and how to verify it at the source.
Online13 min
Identify the causes of AI hallucinations and apply a rigorous method to guard against them.
RegisterWriting effective prompts
C01M03
Structure your prompts (Role + Context + Task + Format) and iterate.
Online8 min
Write structured prompts (RCTF) and iterate effectively to get precise results.
RegisterConfidential data and GenAI
C01M04
Sort your data and de-identify rigorously before every prompt.
Online8 min
Categorize work data and apply anonymization techniques to protect sensitive information.
RegisterApproved tools and shadow AI
C01M05
Recognize shadow AI and have tools approved by IT.
Online7 min
Identify the risks of shadow AI and favour officially approved tools.
RegisterYou remain responsible
C01M06
Apply "human-in-the-loop" and the "four eyes" method.
Online7 min
Take professional accountability for generated content and apply the principle of human verification.
RegisterGo deeper for your context
The modules most relevant to the risks specific to your function.
Intellectual property and generated content
C04M03
Grasp the copyright grey zone and the risk of infringement.
Online7 min
Determine the legal status of AI-generated works and prevent infringement risks.
RegisterTransparency
C04M04
Know when disclosure is required and how to phrase it.
Online6 min
Set the rules for disclosing AI use and include the appropriate transparency notices.
RegisterReusing existing data
C02M03
Assess whether a new use is compatible with the original purpose.
Online8 min
Assess the legal right to reuse existing data under the principle of compatible purposes.
RegisterReady to equip your team?
Enroll your teams in our AI-literacy and governance training, from the common core to function-specific use cases.
Immediate access · 100% online · at your own pace